Launch Campaign + POS Collateral
2019
Wild Harvest creates natural foods full of all the wildly delicious flavors and vibrant colors of nature that meet its strict ingredient policy.
To excite and attract new health-conscious consumers in the West Region, the brand initiated a comprehensive in-store launch campaign. The project included multiple iterations of branding and point-of-purchase concepts, leveraging insights from consumer research, and bringing them to life across 40 stores.
