Brand Identity Development, Creative Direction; Collateral
2017
Supervalu, was one of the largest grocery wholesalers and retailers in the U.S. with annual sales of approximately $14 billion on the Fortune Global 500 list.
I played a pivotal role in shaping the branding materials for SUPERVALU's 2017 brand refresh. My contributions encompassed designing and developing corporate materials, leading ad campaigns, and providing creative direction for local trade shows.
Upon the company merger of Unified Grocers and SUPERVALU, a brand refresh of the largest trade show on the West Coast was a result.
I led the design and coordination of the show's visual identity, encompassing outdoor elements like building banners, billboards, and street signs, as well as indoor features such as exhibitor booths, ceiling banners, and floor signage. This comprehensive approach ensured a cohesive and impactful look both inside and outside the event venue.
