Brand Identity Development, Creative Direction, Brand Refresh Campaign + POS Collateral
2017
Since 1947, Springfield has been a neighborly, trusted food brand that consumers love. It has grown to include more than 1,100 SKUs found in major supermarkets across the western U.S. and Mexico.
Unified Grocers’ Marketing team and external agencies partnered to develop a new brandmark, packaging design system, and consumer launch campaign. Springfield’s new look won the American Package Design Award of the year, and average sales increased by 23% year-over-year for retailers who participated in the 10-week consumer relaunch.
